3 · Commercialise
Go-to-market strategies: the route to market
Many technically sound products fail not in development but at market entry: the wrong target group, an unclear message, an unsuitable sales channel.
Together with you we develop a strategy that sets out how your new product wins its first customers and then establishes itself in the market.
What a go-to-market strategy clarifies
- Target market and customersWhich segment do you start with, and who makes the purchasing decision there?
- PositioningWhich problem does your product solve better than the alternatives – and how do you say so?
- Pricing and revenue modelWhat is the benefit worth, and how is it charged?
- Sales and partner channelsDirect sales, distributors, platforms or partners?
- Marketing and communicationWhich activities build visibility and trust in the target group?
- RoadmapWhich steps follow in which order, and how do you measure success?
What is special about our industries
In healthcare, several parties often decide on the use of a product: users, procurement and payers. In construction, planners, architects and clients are involved, and products must be specifiable in tenders. We know these decision-making processes and align the strategy with them.
What you receive
- A written go-to-market strategy
- An action plan with priorities and a timeline
- Metrics with which you can measure the market entry
If you wish, we also support the implementation of the first measures.